Marketing Your Agency with SEO Marketing Leader, Josh Lenz
Hannah Vale and Michael Greenlee talk with Josh Lenz, a SEO marketing leader specializing in authority marketing about how home health agencies can better market their businesses to grow and scale their businesses.
Josh shares his raw, personal story about going from the corporate world to woodworking to mastering SEO. He talks about the basic of marketing, types of content, and how to create a marketing plan.
Learn more abut the basics of marketing: traffic and conversions. Marketing strategy is so simple but it requires a routine. Learn how you can achieve success with any platform. Do one thing consistently for an extended amount of time.
The places you can publish and the types of content you can create are limitless.
There are three types of content:
1. Spoken word
2. Video
3. Written
Begin with one content form to produce content consistently on a particular platform and become the authority.
When choosing your content, picture the person you are serving. Taking care of a person is how you get your page to be seen. Write or create to a specific person to answer their question or solve their problem.
Josh talks about how to create a marketing plan that can be done in-house through his system: Explore. Analyze. Adapt.
SEO (Search Engine Optimization) means getting your website ranked for key phrases that people are searching for. Josh explains how Google is ranking content.
What is the difference in marketing and advertising? One is “free”
In the home health and hospice field, as agencies are trying to grow and scale, they must create a plan that is consistent.
What is the difference in working with a marketing agency versus an individual?
Incorporating culture and portraying the heart of the company is so important to send in your marketing message.
Resources mentioned in this podcast:
Create, Verify, and Optimize My Business
HealthRev Partners
Looking for information on home health and hospice coding or home health and hospice billing? Mention this podcast and get up to $500 off your first three months of service with a 12-month agreement.
Kick Off Episode with Michael Greenlee, Founder and CEO of HealthRev Partners
Hannah Vale and Michael Greenlee bring you the first episode of the Home Health Revealed Podcast as they bring real stories from real industry leaders about issues related to home health.
The Home Health Revealed Podcast is sponsored by HealthRev Partners. So, for the kick off episode, we wanted to hear from Michael Greenlee, Founder and CEO of HealthRev Partners. He talks about why and how he decided to start his RCM (revenue cycle management) management. Find out how he models his business to build a team. He gives advice on hiring using profiling the strengths and skills of his employees, creating performance matrices to pay salespeople and service providers so that they are committed to the vision of the company.
Within his company, everyone has a voice. He believes that within his company people can disagree and be candid so long as it comes from a place of passion.
Coding and Billing can be a commodity; What makes HealthRev Partners different is that they view their role as a partner to home health and hospice agencies.
What makes the company great is the people behind the services that are provided. You can’t run a company without great people and a great solution.
He tells some heartwarming stories from his childhood that helped shaped his philosophies of life and who he is today. “Always be a man of your word.”
What differentiates HealthRev Partners from other coding and billing services is their dedication to analytics. Velocity gives you all the analytics you need to make wise decisions and find any gaps in productivity.
You can reach out to Michael or HealthRev Partners for more information on Velocity or to learn more about their services.
healthrevpartners.com
Join us in the next episode as we hear from a leader in SEO marketing and learn how you can grow your agency from an SEO perspective.