Meeting Home Health Challenges with Centralization with Alicia Marr, CEO of Excelin Health

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Episode Description

Join your hosts, Michael and Hannah, as they engage in an insightful conversation with a distinguished guest, Alicia Marr, the CEO of Excelin Health.

Alicia Marr brings over two decades of leadership experience in home health and hospice care to our discussion. Before taking the helm at Excelin Health, she played pivotal roles in various clinical and operational positions within private, private equity-sponsored, and public organizations. Alicia's expertise extends to orchestrating clinical network integrations between post-acute service lines, making her the perfect guest to unravel the complexities and solutions of home health challenges.

In November 2019, Alicia stepped into the role of CEO at Excelin Health, a private equity-backed company that spans 23 service sites across three states. Her leadership has been instrumental in steering Excelin Health towards clinical success, operational efficiencies, and sustained growth, which are essential for thriving in today's healthcare environment.

In this episode, we focus on the core pillars of Excelin Health's success: centralization and Revenue Cycle Management (RCM) solutions. Alicia's journey with Excelin Health showcases how centralization of operations and data management can be a game-changer in healthcare. They have tackled the complexity of managing patient data in home health by centralizing it for reliability and consistency, even across multiple states with varying regulations.

The conversation then delves into the intricate world of billing efficiency. Alicia explains how Excelin Health handles billing complexities in home health, dispelling the misconception that it's as simple as clicking a button. Billing complexities are further compounded by the shifting payer mix from traditional Medicare to various replacement plans, a challenge Excelin Health tackles by centralizing their RCM functions and fostering clear communication between departments.

Regulations and compliance management are another vital aspect of home health agencies. Alicia highlights the significance of a strong compliance program and how they've integrated compliance from an employee's first day. Excelin Health has developed an internal compliance department that ensures regulatory and financial compliance, working in partnership with centralized functions to scale while minimizing risks.

The podcast also explores how streamlined workflow standardization is pivotal to the agency's efficiency. Excelin Health is continually redefining processes to maximize efficiency and track patient progress while evaluating and improving workflow streams. Centralization plays a significant role in enhancing workflow consistency.

Real-time data is the linchpin of decision-making in today's healthcare landscape, and Alicia underscores its importance. Excelin Health employs KPI dashboards that provide real-time insights into agency activities, enabling timely decision-making for better patient care and operational efficiency.

Patient engagement is a cornerstone of healthcare, and Excelin Health has implemented innovative solutions to enhance it. They utilize an app-based patient engagement system to keep patient engagement at the forefront of their daily operations.

Centralization has allowed agencies like Excelin Health to scale their operations effectively and efficiently. By centralizing functions and reducing duplication at the branch level, they've streamlined administrative tasks, saving both time and money while ensuring clinicians can focus on providing excellent patient care.

For more information or to reach out to Alicia Marr, you can contact her via email at or visit Excelin Health's website at Don't miss this episode of Home Health Revealed for a deep dive into home health solutions that are shaping the future of patient care.

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